Should Facebook buy Twitter?
The long Twitter crisis seems to have no end and also the last possible buyers of the popular social network have withdrawn, thus disproving the rumors that considered “very likely” the purchase by parties such as Google, Disney or Salesforce. After months of news, it seems now that Twitter has to try to save the company with its own forces, first by cutting a large part of the staff and rethinking some strategies.
The shutdown of the video sharing service Vine and the closure of some offices around the world are only the first steps that the social network founded by Jack Dorsey has undertaken to deal with a crisis that has gone on for a long time. Despite being used by a lot of celebrities and it represents a very important tool to keep up with the events in real time, Twitter has been suffering for a long time from some serious problems: for example, it can not control the explicit and pornographic content (which instead Facebook effectively manages doing too well) and it is also slowly losing users and can not earn enough to cope with the fall in subscriptions.
The introduction of new features, like the possibility to circumvent in some way the 140 characters tweet limit – for some time links and images attached are no longer counted – along with the aforementioned cuts, gave new impetus to the company earnings and made the Twitter stock slightly rise in pre-market trading, but analysts say it is too soon to see the light at the end of the tunnel.
Provocatively, but not too much, Fusion journalist Alexis Madrigal, recently wrote that a good buyer for Twitter might just be its main competitor, Facebook. According to Madrigal, in fact, the only front in which Facebook has failed to defeat Twitter is the real-time information management. Mark Zuckerberg’s algorithm prefers certain content at the expense of “what is happening now“: this means that the quality of the Facebook timeline ends up obscuring its “freshness”. Twitter also remains the most used social network for commenting on many types of events, such as political debates, sport events and television broadcasts.
Madrigal therefore argues that Facebook, just as it did with Instagram and Whatsapp, should acquire Twitter without incorporating it, to correct deficiencies and enhance its “live feed”characteristics. There is no proof or evidence suggesting that Palo Alto is actually thinking about an acquisition of this kind, but according to Madrigal one thing is certain: hardly without a buyer (or even more drastic cuts) Twitter will survive.