Sharing data with Facebook: a turning point for WhatsApp?

Many of us imagined that sooner or later it would happen: despite a bigger protection of users’ privacy – thanks to end-to-end messages encryption – WhatsApp has started to share personal data from its users with Facebook, which in 2014 bought the Instant Messaging app for about $20 billion.

The popup that is appearing in these hours when starting Whatsapp informs that many users’ information – the operating system, the screen resolution, the telephone operator, the phone number and the frequency with which the user opens WhatsApp – will be collected and shared. The aim, says WhatsApp, is to allow Facebook to provide users of the social network with most targeted advertising or, if you prefer to see it from another perspective, to offer advertisers more information for profiling potential customers.

Despite the fact WhatsApp had promised to remain independent from Facebook after the acquisition, the choice to share with its parent company data of its users is clearly a sign that the popular Instant Messaging app is becoming more and more a marketing tool for Palo Alto. And users of WhatsApp, from customers, are likely to become more similar to real products. Probably many users now would prefer to return to pay WhatsApp 89 cents a year so as not to be considered an advertising target: this basically is the price to pay in order to use the app for free.

So, are there alternatives? Sure: you can choose messaging apps equally performing although less publicized. Indoona is one of them: it offers not only a high degree of privacy but also a number of useful tools to make everyday life easier. With indoona you can talk to people in different languages, read news, book services, and interact with smart objects by simply connecting to the applications available in our directory! Not to mention the possibility to call worldwide at special rates.

We care a lot about everybody’s rights: your data are your most important capital, we know it very well and we won’t let anybody overwhelm you. Empowering people is our goal: empowering them also to gain more control over their personal data. Join us!