With the recent launch of the iPhone 7 and the controversial decision to eliminate the audio jack from it, Apple once again has given rise to much debate among experts. In particular, many wonder if Cupertino has already begun its decline, since they have not launched truly innovative products for a long time.
Unlike its competitors, Apple has always launched on the market “complete” and finished products: the approach of Steve Jobs was “A lot of times, people don’t know what they want until you show it to them”. Jobs was convinced he knew better than his customers what they needed. With the arrival of Tim Cook the approach has remained the same, except for the lack of new products: the first iPhone was released almost ten years ago, in 2007, and the latest novelty from Apple, the Apple watch, can be considered nothing more than a simple extension of the iPhone.