Mobile Apps Design: trends for 2016 (+ a tiny news from us)
In our day to day life, we all are using mobile apps: we rely on them for news, information, booking, weather, navigation, and connecting with others. However, we almost never know how much work is behind the development of an app, or how often it is updated. How many apps are successful and conversely how many are abandoned or what the trends and patterns that guide the evolution and redesign of an app are.
Mobile apps (a shortening of the term “application software”) began appearing in 2008 with the diffusion of iPhone and Android smartphones. Unlike traditional computer software programs, apps have immediately taken advantage of the built-in sensors of smartphones (accelerometer, microphone, GPS, touch screen, bluetooth, camera etc) to enhance the user experience and offer a new and different way to use the smartphone: video games, musical instruments, barcode readers, photography apps were only a few examples. In July 2008, when the App Store was launched it contained 500 apps. Now it counts more than 1.5 million apps, including more than 200000 educational apps.
Today it is almost eight years since the App Store launched and despite all developers know what it takes for an app to be successful – speed, design, focus on user experience and much more – they still struggle to understand the “x-factor” that accounts for the difference between success and failure. What will be the guiding app development trends for 2016? How will they change the design and user experience? An infographic from Cabot technology identifies 5 trends that will become stronger this year:
- Providing better user experience: 50 million apps are being downloaded every day but over 12 millions are abandoned after a single day. The average app loses 77% of its daily active users in the first 3 days after download. More: 94% of user’s first impression are design related.
- More focus on IoT connectivity: about 6 billion connected objects will be in use in 2016, up 30% from 2015. Behind every connected object there is a software program: mobile apps will become the main interface to connected devices.
- Rich Media Content: due to “banner blindness”, mobile apps are going to use rich media content more and more to engage users and create better conversions.
- Increasing security: security is a huge challenge in mobile apps development, the number of app related attacks is growing up, as well as Android & iOS vulnerabilities. Companies and developers must take seriously the security issues to avoid leakage of data, broken cryptography, insecure data storage etc.
- Mobile marketing: in 2015 mobile ad spending represented the greatest share (49%) of digital ad spending. Mobile apps, today more than ever before, can be a great channel for companies and organizations to gain visibility and increase business performance.
Every day our indooners use our app to interact with people, websites, smart services and objects directly from their phone book: for our part, our team continues to work to improve indoona‘s speed, security and simplicity. So, we are pleased to announce that today we released a new version of indoona for Android.
This update fixes some minor bugs but above all it introduces new graphics based on Material design, the Android 5.0 Lollipop design language developed by Google. Enjoy our improved user interface: a perfect highly-usable experience for everyone. You will love it for sure!