Showing posts from: Social Media

the power-of-hashtags
November 17, 2016

The power of Hashtags

Twitter, Facebook, Instagram, Tumblr, Pinterest, Google Plus, and many others: social networks that use hashtags as a connection tool between users’ content are now many, to the point that the typical “hash” – like the “at” @ – has been transformed into a hallmark of online communication. But who invented the hashtags and made them famous on the web?

What are hashtags? Hashtags are a kind of label that social media users put into their content to make it easily traceable. Every hashtag corresponds to a particular topic and is composed of the character # (hash or pound sign or number sign) next to the keyword chosen to become the label: for example #indoona. The presence of the hash, in fact, turns the word into a real link to all posts and threads where that hashtag has been inserted. This way we can easily group in a list thousands of content on a single topic.

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twitter crisis
November 14, 2016

Should Facebook buy Twitter?

The long Twitter crisis seems to have no end and also the last possible buyers of the popular social network have withdrawn, thus disproving the rumors that considered “very likely” the purchase by parties such as Google, Disney or Salesforce. After months of news, it seems now that Twitter has to try to save the company with its own forces, first by cutting a large part of the staff and rethinking some strategies.

The shutdown of the video sharing service Vine and the closure of some offices around the world are only the first steps that the social network founded by Jack Dorsey has undertaken to deal with a crisis that has gone on for a long time. Despite being used by a lot of celebrities and it represents a very important tool to keep up with the events in real time, Twitter has been suffering for a long time from some serious problems: for example, it can not control the explicit and pornographic content (which instead Facebook effectively manages doing too well) and it is also slowly losing users and can not earn enough to cope with the fall in subscriptions.

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clickbait headlines
October 13, 2016

The big problem with Clickbait

This summer Facebook announced some new changes to the way its News Feed works to discourage the so called clickbait. The goal is to show less deceptive posts or posts which have titles that specifically omit crucial information for enticing users to click the link. “People tell us they want to see authentic stories. That’s why we work hard to figure out what types of stories and posts are considered genuine, so to show them more in the News Feed“, said Mark Zuckerberg.

The problem of clickbait has become particularly widespread with the advent of social media (Facebook in particular) and, in a sense, it can be considered in effect a marketing strategy in a world where countless websites, online newspapers and blogs have to compete to win the attention of the reader and receive the greatest possible number of clicks. Certainly it is bad marketing, but still marketing – since it is always aimed at generating online advertising revenue: the clickbait does in fact rely on emotions, such as sadness and anger in particular, to whet the reader’s curiosity and make him click on the news.

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instant articles
October 6, 2016

Indoona blog in the Instant Articles format!

As we have told in the recent past, internet browsing from mobile it’s increasingly outperforming desktop navigation. Our blog is no exception and most of its mobile readers come directly from our Facebook page. Our purpose has always been to enhance the reading experience of our blog, for this reason from today our blog posts from Facebook app for smartphones will be in the Instant Articles format.

What are the Instant Articles? They are a new format for reading content, designed for those who navigate within the Facebook application for smartphones. This new format has two great advantages: it makes a website content loading faster and improves the users’ reading experience. On average an article whose link is posted in the Facebook app takes about eight seconds to load. Although Facebook for smartphones has long adopted its own browser, the load time is still quite long. The Instant articles format allows to pre-load blog posts directly within Facebook and with a more essential graphics, which favors the article content (text, photos and video) more than the site template. The loading thus becomes up to ten times faster.

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no man's sky
September 6, 2016

No man’s sky and the infinite possibilities of Sandbox games

On August 10 the british indie studio Hello Games released for PlayStation 4 and PC “No man’s sky”, a space exploration video game set in what is probably the biggest virtual universe ever created. Thanks to a special algorithm, the galaxy of No man’s sky is made up of 18 million billion (you read that right) planets, each with unique and different geography, flora and fauna.

No Man’s Sky cannot be completed: the aim of the game is to explore planets, harvest resources to improve the player’s spaceship, trade or fight with other players but there’s no real end goal. This, together with the vastness of the galaxy, makes the game virtually endless and potentially very long-lived. In the world of video games this is not an absolute novelty: for few years the so-called “sandbox” (or “open world“) video games have established themselves successfully alongside the more traditional products.

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Facebook trending topics
September 1, 2016

Facebook and its struggle to replace the Internet

Many analysts say that behind the continuous launch of new services and features by Facebook there is a long time ambition to defeat Google in the battle for “replacing” the Internet. Because Facebook – like Google – is a major source of information for many people, its plan is to offer users the possibility to do on its site most of the things they do on the Internet: from reading the news to talking with friends to broadcasting videos.

In fact the social network of Palo Alto in recent years has added to its services a lot of the typical Internet features: instant messaging, chatbots and live videos are just the newcomers. Some services – such as the email with the domain – have not worked, but not because of Facebook but for their intrinsic unattractiveness. The point is that the huge Facebook’s userbase allows to easily copy others’ services and still make them a success: think of Periscope – the live video service launched by Twitter – how many users have now switched to Facebook live? Many, for one simple reason: their friends are all already on Facebook.

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whatsapp facebook
August 29, 2016

Sharing data with Facebook: a turning point for WhatsApp?

Many of us imagined that sooner or later it would happen: despite a bigger protection of users’ privacy – thanks to end-to-end messages encryption – WhatsApp has started to share personal data from its users with Facebook, which in 2014 bought the Instant Messaging app for about $20 billion.

The popup that is appearing in these hours when starting Whatsapp informs that many users’ information – the operating system, the screen resolution, the telephone operator, the phone number and the frequency with which the user opens WhatsApp – will be collected and shared. The aim, says WhatsApp, is to allow Facebook to provide users of the social network with most targeted advertising or, if you prefer to see it from another perspective, to offer advertisers more information for profiling potential customers.

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fake viral videos
August 3, 2016

From news hoaxes to online hoaxes: the rise of “fake” viral videos

A few days ago the Australian company Woolshed admitted it created eight fake viral videos which in the last two years have been viewed over 205 million times on Youtube, and received more than a half million likes on Facebook. The feature of these videos is that until now many people have deemed them authentic and this was the reason for their overwhelming success. Among the eight videos there is that of the girl who was almost struck by lightning, that of another girl pursued by a bear while snowboarding, the boy who dives into the sea with a GoPro on the head and comes close to a white shark and that of a couple of hunters attacked by a lion.

None of these videos was authentic (many experts already had expressed strong doubts about their authenticity) but all have become viral and were shared by several online publications: most often without even a preliminary check, in other cases, however, it was the debate about their authenticity that created virality and increased the number of shares.

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Rio 2016 hashtags
July 28, 2016

Rio 2016 and the battle over Olympic hashtags

On the eve of Rio 2016, the United States Olympic Committee “declared war” on companies that are not part of the official sponsors of the Olympic Games, warning them not to publish on their social accounts pictures in some way related to the Olympics or containing Olympic logos/brands (such as the five rings) or images linked to the Olympic team of the United States. In addition, the committee also warned companies from using the official terms and hashtags of the Olympic Games and the US Olympic team. In other words, commercial entities may not use the USOC’s trademarks in pictures and tweets using hashtags such as #Rio2016 or #TeamUSA because they would be “non-authorized Olympic-related advertising“.

The warning is mainly directed to companies that sponsor athletes but which are not among the official sponsors of the Rio Olympics. A few days ago we saw a prime example of this imposition when the apparel company Oiselle, sponsor of the Olympic Trials 800 meters’ winner Kate Grace, posted some pictures of her on Instagram. The U.S. Olympic Committee immediately informed Oiselle that the posts – which cointained the words “Rio” and the logo of the Olympic games – “violated USOC trademark guidelines” and requested Oiselle to take down all pictures of Grace and other Oiselle athletes competing at the Trials.

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facebook internet access
July 26, 2016

Facebook and the clash between Internet access & Internet freedom

A few days ago Mark Zuckerberg announced that “Aquila” (Eagle), the drone he has been working on for more than a year, has successfully completed its maiden flight, staying aloft for 92 minutes, about three times the time programmed by the test designers. This is a first success in the Facebook project to bring Internet access in rural areas of the planet through a fleet of drones that radiate the signal to ground.

The idea of ​​the social network from Palo Alto is to use the technology of UAVs to bring the Internet to people in hard to reach areas (mountains, remote regions etc.) through movable flying “radio links“. The drone used for the test has a wingspan of 40 meters, weighs 400 kg and is powered by solar panels installed on the wings: the goal is to make “Aquila” fly non-stop for three months, accumulating daytime the solar energy it takes to fly even at night. Each “drones squadron” will consist of a lead drone who receives the Internet signal from the ground and retransmits it to others drones. Each drone can cover an area of ​​50 kilometers in diameter and provide “tens of gigabits per second”.

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