As we have told in the recent past, internet browsing from mobile it’s increasingly outperforming desktop navigation. Our blog is no exception and most of its mobile readers come directly from our Facebook page. Our purpose has always been to enhance the reading experience of our blog, for this reason from today our blog posts from Facebook app for smartphones will be in the Instant Articles format.
What are the Instant Articles? They are a new format for reading content, designed for those who navigate within the Facebook application for smartphones. This new format has two great advantages: it makes a website content loading faster and improves the users’ reading experience. On average an article whose link is posted in the Facebook app takes about eight seconds to load. Although Facebook for smartphones has long adopted its own browser, the load time is still quite long. The Instant articles format allows to pre-load blog posts directly within Facebook and with a more essential graphics, which favors the article content (text, photos and video) more than the site template. The loading thus becomes up to ten times faster.