2016 Trends in web navigation: from Mobile-first to Mobile-most

Mobile is finally killing the desktop Internet: the time spent on the Internet from computers and laptops in the first months of 2016 has collapsed. After a couple of years during which the growing use of smartphones and tablets had surpassed – but did not hurt – the share of desktop web usage that much, there are now the signs that probably mobile devices are definitely supplanting traditional computers in web browsing.

The analysis was conducted by the company comScore: in the first three months of 2016 the decline in the internet surfing from Pc has averaged 5.2% over the same period last year. However, the decline had already begun in December 2015, although at the end of a year where the desktop navigation had even increased, as a previous comScore report showed: this growth, however, happened together with a general growth of time spent online.

comscore 2016 desktop internet collapseSource: comscore.com & wsj.com

In February 2014, the total time spent on the Internet from mobile devices had, for the first time, exceeded that spent by PCs and laptops: tablets and smartphones accounted for 55% of Internet usage and mobile apps weighed for 84% of total mobile web usage. Now it’s very likely that the spread of smartphones with larger displays, improved mobile websites navigation (responsive web design) and the expansion of high-speed 4G access, did also increase the navigation from mobile browsers.

Now it’s no longer a matter of asking whether mobile will overtake Pc Internet usage, it’s a matter of understanding how consumers behave when using mobile devices and what their preferences are. SmartInsights.com has provided an excellent set of statistics on mobile Internet navigation and – of course – mobile marketing. If Pc Internet use is really beginning to decline, companies and developers may begin to reconsider how they should allocate their efforts. The way seems to be outlined, it remains to understand in which direction it will lead.