amazon dash button
November 29, 2016

The Amazon dash button and the Internet of Things shopping

After an initial period of availability only in the US and UK, the Amazon dash button this fall came to the rest of Europe and it is about to revolutionize the world of home shopping. But what is the Amazon Dash button? It is a small WiFi button that allows customers to order through a click some everyday products, such as razors, detergent, diapers, coffee, beer etc. To work, the button has to be connected to an existing Amazon account and thus allows customers to place the order without having to access each time the Amazon website or mobile app.

At the first use, the button must be configured through the Amazon app to set the type and number of the packages that we want to receive and then it is ready for use. Just the ease of using the dash button is the realization of the Internet of Things concept, a concept on which rivers of ink have been spilled by experts and futurists and which now suddenly becomes a concrete and daily practice. The connection between intelligent objects marries simplicity and goes to satisfy consumers’ daily needs, making the supply of basic necessities more comfortable.

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the power-of-hashtags
November 17, 2016

The power of Hashtags

Twitter, Facebook, Instagram, Tumblr, Pinterest, Google Plus, and many others: social networks that use hashtags as a connection tool between users’ content are now many, to the point that the typical “hash” – like the “at” @ – has been transformed into a hallmark of online communication. But who invented the hashtags and made them famous on the web?

What are hashtags? Hashtags are a kind of label that social media users put into their content to make it easily traceable. Every hashtag corresponds to a particular topic and is composed of the character # (hash or pound sign or number sign) next to the keyword chosen to become the label: for example #indoona. The presence of the hash, in fact, turns the word into a real link to all posts and threads where that hashtag has been inserted. This way we can easily group in a list thousands of content on a single topic.

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twitter crisis
November 14, 2016

Should Facebook buy Twitter?

The long Twitter crisis seems to have no end and also the last possible buyers of the popular social network have withdrawn, thus disproving the rumors that considered “very likely” the purchase by parties such as Google, Disney or Salesforce. After months of news, it seems now that Twitter has to try to save the company with its own forces, first by cutting a large part of the staff and rethinking some strategies.

The shutdown of the video sharing service Vine and the closure of some offices around the world are only the first steps that the social network founded by Jack Dorsey has undertaken to deal with a crisis that has gone on for a long time. Despite being used by a lot of celebrities and it represents a very important tool to keep up with the events in real time, Twitter has been suffering for a long time from some serious problems: for example, it can not control the explicit and pornographic content (which instead Facebook effectively manages doing too well) and it is also slowly losing users and can not earn enough to cope with the fall in subscriptions.

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electronic-voting-machines
November 7, 2016

US Election Day and Concerns over Electronic Voting

Tomorrow, Tuesday November 8th, the United States will choose their 45th President, the election campaign between Hillary Clinton and Donald Trump will end and the votes of US citizens will decreed victory for the Republican or Democratic candidate. What not everyone remembers, however, is the way in which the voting will take place. In America, in fact, for years, numerous voting mechanisms have been coexisting: traditional ballot papers to be inserted in the ballot box have been flanked by many devices for electronic voting.

Electromechanical voting machines (which record the vote by punching on paper) and computer with touchscreen terminals are only two of the types of machinery used to express electoral preferences: alongside the undoubted advantages in terms of speed and storage of voting data, they have an unavoidable component of vulnerability that every four years rekindles the debate over the safety of the vote in the US.

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plugin indoona schools
October 25, 2016

Submit school forms via chat with the new indoona plugin!

Keeping your WordPress website followers always up to date directly from their indoona chat? Yes, but not only! The range of indoona features on WordPress is enriched with our new plugin for school forms! For several months several schools across Italy, which adhere to the community Porte aperte sul web have been choosing indoona as an information channel to share their communications with students, parents and staff. The mechanism is based on the indoona plugin for WordPress, which allows to send the institute’s website updates through the indoona chat.

The big news is that starting from today the schools that already use the indoona plugin have available a new tool to manage communications with the school staff: the plugin indoona Schools, in fact, allows teaching and non-teaching staff to fill and submit various forms (e.g.: work permits, holiday requests, etc.) directly from the indoona chat, through a compilation path guided by a chatbot.

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indoona IFTTT
October 19, 2016

Indoona is now on IFTTT!

As you all probably already know the motto of indoona is “Connecting everything” and it is no coincidence. For us “connecting” means building bridges, it means putting people at the center of their choices and give them the freedom to communicate as they prefer. Communicate with other people, but also with the web, objects, applications and intelligent services, and do it directly with tools that are used every day: smartphone and personal computer.

But this is not enough for us, we like the idea that the indoona universe can communicate 360°, even with other universes: and it is for this reason that we are happy to announce that starting from today indoona is on IFTTT with its official Channel! What is IFTTT? IFTTT stands for If This Then That and it is the most important app interconnection platform in the world, developed to create automated interactions between different applications, including of course indoona 😉

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clickbait headlines
October 13, 2016

The big problem with Clickbait

This summer Facebook announced some new changes to the way its News Feed works to discourage the so called clickbait. The goal is to show less deceptive posts or posts which have titles that specifically omit crucial information for enticing users to click the link. “People tell us they want to see authentic stories. That’s why we work hard to figure out what types of stories and posts are considered genuine, so to show them more in the News Feed“, said Mark Zuckerberg.

The problem of clickbait has become particularly widespread with the advent of social media (Facebook in particular) and, in a sense, it can be considered in effect a marketing strategy in a world where countless websites, online newspapers and blogs have to compete to win the attention of the reader and receive the greatest possible number of clicks. Certainly it is bad marketing, but still marketing – since it is always aimed at generating online advertising revenue: the clickbait does in fact rely on emotions, such as sadness and anger in particular, to whet the reader’s curiosity and make him click on the news.

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instant articles
October 6, 2016

Indoona blog in the Instant Articles format!

As we have told in the recent past, internet browsing from mobile it’s increasingly outperforming desktop navigation. Our blog is no exception and most of its mobile readers come directly from our Facebook page. Our purpose has always been to enhance the reading experience of our blog, for this reason from today our blog posts from Facebook app for smartphones will be in the Instant Articles format.

What are the Instant Articles? They are a new format for reading content, designed for those who navigate within the Facebook application for smartphones. This new format has two great advantages: it makes a website content loading faster and improves the users’ reading experience. On average an article whose link is posted in the Facebook app takes about eight seconds to load. Although Facebook for smartphones has long adopted its own browser, the load time is still quite long. The Instant articles format allows to pre-load blog posts directly within Facebook and with a more essential graphics, which favors the article content (text, photos and video) more than the site template. The loading thus becomes up to ten times faster.

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perfect password
September 29, 2016

How to create the perfect password

The news of the recent data breach which affected 500 million Yahoo accounts has highlighted again the issue of IT security and data protection. The Yahoo email hack is certainly an extreme case and every day experts around the world work to make online services more secure through mechanisms such as double check, monitoring of logins from other devices and data encryption. However, users can help increase system security by adopting difficult to predict passwords.

When you create a very strong password the main problem is being able to remember it: the more secure a password is, the more difficult it is to remember. Guessing a password like 6&gdNuNLW&^% may take billions of tries, too many even for an Artificial Intelligence. Remembering it for a human would be just as difficult: therefore, is there a way to create a secure and at the same time easy-to-remember password? Ana Swanson from the Washington Post writes that two researchers at the University of Southern California may have finally come up with a great solution. Marjan Ghazvininejad and Kevin Knight have published a paper in which they show a way for creating passwords hard to crack and relatively easy to remember: randomly-generated poems.

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yahoo email hack
September 26, 2016

Yahoo email hack: the sign of a never-ending crisis

Yahoo has officially confirmed that at least 500 million e-mail accounts were violated in 2014 by a cyber attack: it is  one of the greatest email hacks in the history of Internet. The news was anticipated by Recode website on September 22 and later confirmed by a Yahoo press release. The “once big” search engine says the theft involved personal account information such as phone numbers, dates of birth and did not involve data such as bank details or credit card numbers.

Yahoo is warning users whose account has been hacked and has disabled the security questions to access the accounts: users who have not changed passwords in the last two years have been suggested to do it as soon as possible. The company run by Marissa Mayer is claiming that the author of the security breach was a “state-sponsored” hacking group but has not given further details or evidence supporting this hypothesis.

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