indoona IFTTT
October 19, 2016

Indoona is now on IFTTT!

As you all probably already know the motto of indoona is “Connecting everything” and it is no coincidence. For us “connecting” means building bridges, it means putting people at the center of their choices and give them the freedom to communicate as they prefer. Communicate with other people, but also with the web, objects, applications and intelligent services, and do it directly with tools that are used every day: smartphone and personal computer.

But this is not enough for us, we like the idea that the indoona universe can communicate 360°, even with other universes: and it is for this reason that we are happy to announce that starting from today indoona is on IFTTT with its official Channel! What is IFTTT? IFTTT stands for If This Then That and it is the most important app interconnection platform in the world, developed to create automated interactions between different applications, including of course indoona 😉

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clickbait headlines
October 13, 2016

The big problem with Clickbait

This summer Facebook announced some new changes to the way its News Feed works to discourage the so called clickbait. The goal is to show less deceptive posts or posts which have titles that specifically omit crucial information for enticing users to click the link. “People tell us they want to see authentic stories. That’s why we work hard to figure out what types of stories and posts are considered genuine, so to show them more in the News Feed“, said Mark Zuckerberg.

The problem of clickbait has become particularly widespread with the advent of social media (Facebook in particular) and, in a sense, it can be considered in effect a marketing strategy in a world where countless websites, online newspapers and blogs have to compete to win the attention of the reader and receive the greatest possible number of clicks. Certainly it is bad marketing, but still marketing – since it is always aimed at generating online advertising revenue: the clickbait does in fact rely on emotions, such as sadness and anger in particular, to whet the reader’s curiosity and make him click on the news.

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instant articles
October 6, 2016

Indoona blog in the Instant Articles format!

As we have told in the recent past, internet browsing from mobile it’s increasingly outperforming desktop navigation. Our blog is no exception and most of its mobile readers come directly from our Facebook page. Our purpose has always been to enhance the reading experience of our blog, for this reason from today our blog posts from Facebook app for smartphones will be in the Instant Articles format.

What are the Instant Articles? They are a new format for reading content, designed for those who navigate within the Facebook application for smartphones. This new format has two great advantages: it makes a website content loading faster and improves the users’ reading experience. On average an article whose link is posted in the Facebook app takes about eight seconds to load. Although Facebook for smartphones has long adopted its own browser, the load time is still quite long. The Instant articles format allows to pre-load blog posts directly within Facebook and with a more essential graphics, which favors the article content (text, photos and video) more than the site template. The loading thus becomes up to ten times faster.

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perfect password
September 29, 2016

How to create the perfect password

The news of the recent data breach which affected 500 million Yahoo accounts has highlighted again the issue of IT security and data protection. The Yahoo email hack is certainly an extreme case and every day experts around the world work to make online services more secure through mechanisms such as double check, monitoring of logins from other devices and data encryption. However, users can help increase system security by adopting difficult to predict passwords.

When you create a very strong password the main problem is being able to remember it: the more secure a password is, the more difficult it is to remember. Guessing a password like 6&gdNuNLW&^% may take billions of tries, too many even for an Artificial Intelligence. Remembering it for a human would be just as difficult: therefore, is there a way to create a secure and at the same time easy-to-remember password? Ana Swanson from the Washington Post writes that two researchers at the University of Southern California may have finally come up with a great solution. Marjan Ghazvininejad and Kevin Knight have published a paper in which they show a way for creating passwords hard to crack and relatively easy to remember: randomly-generated poems.

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yahoo email hack
September 26, 2016

Yahoo email hack: the sign of a never-ending crisis

Yahoo has officially confirmed that at least 500 million e-mail accounts were violated in 2014 by a cyber attack: it is  one of the greatest email hacks in the history of Internet. The news was anticipated by Recode website on September 22 and later confirmed by a Yahoo press release. The “once big” search engine says the theft involved personal account information such as phone numbers, dates of birth and did not involve data such as bank details or credit card numbers.

Yahoo is warning users whose account has been hacked and has disabled the security questions to access the accounts: users who have not changed passwords in the last two years have been suggested to do it as soon as possible. The company run by Marissa Mayer is claiming that the author of the security breach was a “state-sponsored” hacking group but has not given further details or evidence supporting this hypothesis.

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apple innovation
September 19, 2016

Has Apple run out of innovation?

With the recent launch of the iPhone 7 and the controversial decision to eliminate the audio jack from it, Apple once again has given rise to much debate among experts. In particular, many wonder if Cupertino has already begun its decline, since they have not launched truly innovative products for a long time.

Unlike its competitors, Apple has always launched on the market “complete” and finished products: the approach of Steve Jobs was “A lot of times, people don’t know what they want until you show it to them”. Jobs was convinced he knew better than his customers what they needed. With the arrival of Tim Cook the approach has remained the same, except for the lack of new products: the first iPhone was released almost ten years ago, in 2007, and the latest novelty from Apple, the Apple watch, can be considered nothing more than a simple extension of the iPhone.

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indoona wordpress plugin
September 15, 2016

WordPress users, put your website on indoona with our plugin!

WordPress is the most widely used CMS platform for creating sites and blogs and allows virtually anyone to create and manage a website without the need for special skills in programming. To testify that WordPress is both reliable and functional not only for amateur sites, there is a growing presence of many professional websites made with this platform: in fact WordPress not only provides a set of easy-to-use tools to create sites and blogs, but also gives the opportunity to enrich and improve them through plugins developed by third parties. One of these is the indoona plugin.

One of the main needs for anyone who runs a website, in fact, is to increase and diversify the traffic as well as keep regular visitors up to date with the news that are posted online. The indoona plugin allows you to keep your followers and fans always up to date with your WordPress site, directly from their indoona chat: by installing this plugin in your WP website you will be able to notify your followers in real-time when you publish something new.

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consumers messaging businesses
September 12, 2016

Most consumers prefer messaging to voice

Cloud-communications company Twilio, today released the results of its Global Mobile Messaging Consumer Report, a study about how consumers communicate with brands and businesses. The report shows that 90% of customers would like to use messaging to talk to businesses, which in turn, however, don’t yet have the right infrastructure to do so right now.

The scenario that emerges from this study is that 66% of consumers overall prefer instant messaging over face-to-face interactions with businesses, meanwhile 85 percent of them want to be able to not just get messages from brands but also to answer them using the same channels.

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no man's sky
September 6, 2016

No man’s sky and the infinite possibilities of Sandbox games

On August 10 the british indie studio Hello Games released for PlayStation 4 and PC “No man’s sky”, a space exploration video game set in what is probably the biggest virtual universe ever created. Thanks to a special algorithm, the galaxy of No man’s sky is made up of 18 million billion (you read that right) planets, each with unique and different geography, flora and fauna.

No Man’s Sky cannot be completed: the aim of the game is to explore planets, harvest resources to improve the player’s spaceship, trade or fight with other players but there’s no real end goal. This, together with the vastness of the galaxy, makes the game virtually endless and potentially very long-lived. In the world of video games this is not an absolute novelty: for few years the so-called “sandbox” (or “open world“) video games have established themselves successfully alongside the more traditional products.

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Facebook trending topics
September 1, 2016

Facebook and its struggle to replace the Internet

Many analysts say that behind the continuous launch of new services and features by Facebook there is a long time ambition to defeat Google in the battle for “replacing” the Internet. Because Facebook – like Google – is a major source of information for many people, its plan is to offer users the possibility to do on its site most of the things they do on the Internet: from reading the news to talking with friends to broadcasting videos.

In fact the social network of Palo Alto in recent years has added to its services a lot of the typical Internet features: instant messaging, chatbots and live videos are just the newcomers. Some services – such as the email with the domain – have not worked, but not because of Facebook but for their intrinsic unattractiveness. The point is that the huge Facebook’s userbase allows to easily copy others’ services and still make them a success: think of Periscope – the live video service launched by Twitter – how many users have now switched to Facebook live? Many, for one simple reason: their friends are all already on Facebook.

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