apple innovation
September 19, 2016

Has Apple run out of innovation?

With the recent launch of the iPhone 7 and the controversial decision to eliminate the audio jack from it, Apple once again has given rise to much debate among experts. In particular, many wonder if Cupertino has already begun its decline, since they have not launched truly innovative products for a long time.

Unlike its competitors, Apple has always launched on the market “complete” and finished products: the approach of Steve Jobs was “A lot of times, people don’t know what they want until you show it to them”. Jobs was convinced he knew better than his customers what they needed. With the arrival of Tim Cook the approach has remained the same, except for the lack of new products: the first iPhone was released almost ten years ago, in 2007, and the latest novelty from Apple, the Apple watch, can be considered nothing more than a simple extension of the iPhone.

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indoona wordpress plugin
September 15, 2016

WordPress users, put your website on indoona with our plugin!

WordPress is the most widely used CMS platform for creating sites and blogs and allows virtually anyone to create and manage a website without the need for special skills in programming. To testify that WordPress is both reliable and functional not only for amateur sites, there is a growing presence of many professional websites made with this platform: in fact WordPress not only provides a set of easy-to-use tools to create sites and blogs, but also gives the opportunity to enrich and improve them through plugins developed by third parties. One of these is the indoona plugin.

One of the main needs for anyone who runs a website, in fact, is to increase and diversify the traffic as well as keep regular visitors up to date with the news that are posted online. The indoona plugin allows you to keep your followers and fans always up to date with your WordPress site, directly from their indoona chat: by installing this plugin in your WP website you will be able to notify your followers in real-time when you publish something new.

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consumers messaging businesses
September 12, 2016

Most consumers prefer messaging to voice

Cloud-communications company Twilio, today released the results of its Global Mobile Messaging Consumer Report, a study about how consumers communicate with brands and businesses. The report shows that 90% of customers would like to use messaging to talk to businesses, which in turn, however, don’t yet have the right infrastructure to do so right now.

The scenario that emerges from this study is that 66% of consumers overall prefer instant messaging over face-to-face interactions with businesses, meanwhile 85 percent of them want to be able to not just get messages from brands but also to answer them using the same channels.

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no man's sky
September 6, 2016

No man’s sky and the infinite possibilities of Sandbox games

On August 10 the british indie studio Hello Games released for PlayStation 4 and PC “No man’s sky”, a space exploration video game set in what is probably the biggest virtual universe ever created. Thanks to a special algorithm, the galaxy of No man’s sky is made up of 18 million billion (you read that right) planets, each with unique and different geography, flora and fauna.

No Man’s Sky cannot be completed: the aim of the game is to explore planets, harvest resources to improve the player’s spaceship, trade or fight with other players but there’s no real end goal. This, together with the vastness of the galaxy, makes the game virtually endless and potentially very long-lived. In the world of video games this is not an absolute novelty: for few years the so-called “sandbox” (or “open world“) video games have established themselves successfully alongside the more traditional products.

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Facebook trending topics
September 1, 2016

Facebook and its struggle to replace the Internet

Many analysts say that behind the continuous launch of new services and features by Facebook there is a long time ambition to defeat Google in the battle for “replacing” the Internet. Because Facebook – like Google – is a major source of information for many people, its plan is to offer users the possibility to do on its site most of the things they do on the Internet: from reading the news to talking with friends to broadcasting videos.

In fact the social network of Palo Alto in recent years has added to its services a lot of the typical Internet features: instant messaging, chatbots and live videos are just the newcomers. Some services – such as the email with the @facebook.com domain – have not worked, but not because of Facebook but for their intrinsic unattractiveness. The point is that the huge Facebook’s userbase allows to easily copy others’ services and still make them a success: think of Periscope – the live video service launched by Twitter – how many users have now switched to Facebook live? Many, for one simple reason: their friends are all already on Facebook.

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whatsapp facebook
August 29, 2016

Sharing data with Facebook: a turning point for WhatsApp?

Many of us imagined that sooner or later it would happen: despite a bigger protection of users’ privacy – thanks to end-to-end messages encryption – WhatsApp has started to share personal data from its users with Facebook, which in 2014 bought the Instant Messaging app for about $20 billion.

The popup that is appearing in these hours when starting Whatsapp informs that many users’ information – the operating system, the screen resolution, the telephone operator, the phone number and the frequency with which the user opens WhatsApp – will be collected and shared. The aim, says WhatsApp, is to allow Facebook to provide users of the social network with most targeted advertising or, if you prefer to see it from another perspective, to offer advertisers more information for profiling potential customers.

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instant messaging
August 25, 2016

Some facts about Instant Messaging…

We all daily use Instant Messaging softwares or websites, including our indoona. We do it to communicate quickly and easily with friends and family and share files and documents. We are so used to using the chat – via PCs and smartphones – that probably we don’t remember anymore when we started to chat and what was “our” first chat service.

Where did it all start? Here are some interesting facts about the history of instant messaging, many years before the rise of Whatsapp, indoona and their “brothers”:

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fake viral videos
August 3, 2016

From news hoaxes to online hoaxes: the rise of “fake” viral videos

A few days ago the Australian company Woolshed admitted it created eight fake viral videos which in the last two years have been viewed over 205 million times on Youtube, and received more than a half million likes on Facebook. The feature of these videos is that until now many people have deemed them authentic and this was the reason for their overwhelming success. Among the eight videos there is that of the girl who was almost struck by lightning, that of another girl pursued by a bear while snowboarding, the boy who dives into the sea with a GoPro on the head and comes close to a white shark and that of a couple of hunters attacked by a lion.

None of these videos was authentic (many experts already had expressed strong doubts about their authenticity) but all have become viral and were shared by several online publications: most often without even a preliminary check, in other cases, however, it was the debate about their authenticity that created virality and increased the number of shares.

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Rio 2016 hashtags
July 28, 2016

Rio 2016 and the battle over Olympic hashtags

On the eve of Rio 2016, the United States Olympic Committee has “declared war” on companies which are not part of the official sponsors of the Olympic Games, warning them not to publish on their social accounts pictures in some way related to the Olympics or containing Olympic logos/brands (such as the five rings) or images linked to the Olympic team of the United States. In addition, the committee also warned companies from using the official terms and hashtags of the Olympic Games and the US Olympic team. In other words, commercial entities may not use the USOC’s trademarks in pictures and tweets using hashtags such as #Rio2016 or #TeamUSA because they would be “non-authorized Olympic-related advertising“.

The warning is mainly directed to companies that sponsor athletes but which are not among the official sponsors of the Rio Olympics. A few days ago we saw a prime example of this imposition when the apparel company Oiselle, sponsor of the Olympic Trials 800 meters’ winner Kate Grace, posted some pictures of her on Instagram. The U.S. Olympic Committee immediately informed Oiselle that the posts – which cointained the words “Rio” and the logo of the Olympic games – “violated USOC trademark guidelines” and requested Oiselle to take down all pictures of Grace and other Oiselle athletes competing at the Trials.

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facebook internet access
July 26, 2016

Facebook and the clash between Internet access & Internet freedom

A few days ago Mark Zuckerberg announced that “Aquila” (Eagle), the drone he has been working on for more than a year, has successfully completed its maiden flight, staying aloft for 92 minutes, about three times the time programmed by the test designers. This is a first success in the Facebook project to bring Internet access in rural areas of the planet through a fleet of drones that radiate the signal to ground.

The idea of ​​the social network from Palo Alto is to use the technology of UAVs to bring the Internet to people in hard to reach areas (mountains, remote regions etc.) through movable flying “radio links“. The drone used for the test has a wingspan of 40 meters, weighs 400 kg and is powered by solar panels installed on the wings: the goal is to make “Aquila” fly non-stop for three months, accumulating daytime the solar energy it takes to fly even at night. Each “drones squadron” will consist of a lead drone who receives the Internet signal from the ground and retransmits it to others drones. Each drone can cover an area of ​​50 kilometers in diameter and provide “tens of gigabits per second”.

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